Five Ways to Improve your website’s Ranking (SEO)

Publish Relevant Content- Content Is king at that time. More Quality content is the number one driver of your search engine rankings & there is no substitute for great content. Unique Quality content created specifically for your intended user increases website traffic, which improves your website’s authority & relevance. Fine-tune your web writing skills.

Pinpoint and target a keyword phrase for each page. Expect about how your reader might search for that specific page (with phrases like “3d visual services in Jaipur,” “best SEO company in Jaipur,” or “Web design Jaipur”). Next, frequent this phrase several times throughout the page—once or twice in the opening & closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags (especially an H1, h2, h3, h4, h5….h6 etc…), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language & writing style (font style) to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

Update Your Content Regularly – You have may be noticed that we feel pretty strongly about content. Search engines do, too. Usually updated content is viewed as one of the best indicators of a website’s relevancy, so be sure to keep it fresh.

Metadata- When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS website, the UMC web team will have inline this data for you:

Meta-title

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a content management system (CMS) website, the web team has developed an automated system for creating the Meta-title for each web-page.

Meta-description

Meta-description is the textual description that a browser may use in your page search return. Think of it as your website’s window display—a concise & appealing description of what is contained within, with the goal of encouraging people to enter. A better Meta description will mostly contain two full sentences. Search engines may not always use your Meta-description, but it is important to give them the option.

Meta keywords –

Meta keyword’s is rarely if ever used to tabulate search engine rankings. But, you should already know your keyword phrases, so it does not hurt to add them into your Meta-keyword. You will want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “Search Engine Optimization” &” Digital marketing’s development”. 

Have a link-worthy website – Focus on creating relevant links within the text. Alternatively of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Cross Graphic Ideas in Jaipur, India” is rich with keywords & will improve your search engine rankings as well as the ranking of the page you are linking to. Alternatively use descriptive links by linking keywords—it not only improves search engine optimization, still also adds value to your readers, including those with disabilities or who are using screen readers.

Use alt tags for image –

Alternatively describe your visual & video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial— commonly for those who use text-only browsers or screen readers.

 

These are only a few of the many ways for improving your search engine ranking. If you want to learn more, we recommend the following Way provide:

 

https://crossgraphicideas.wordpress.com/2019/02/08/seo-company-in-jaipur/ —specific post about SEO and Usability

http://www.moz.com—professional blog and SEO tools

http://www.google.com/webmasters/tools—a great reference for understanding your Google website stats

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